RocketXRocketX vs Shopify B2B
Shopify is superb at what it was built for. The question for a wholesaler is narrower: is the B2B on top of it shaped like your order flow? Here is the comparison we would want to read, with every claim sourced.
What Shopify genuinely does well
World-class checkout and hosting, an enormous app ecosystem, and since April 2026 the core B2B primitives — company accounts, per-customer catalogs, quantity rules, net terms — are included on every plan. For a brand selling mostly direct-to-consumer with a wholesale side channel, Shopify B2B is often enough, and we say so to prospects for whom that is true.
The documented edges, from Shopify's own pages
- Orders cap at 500 line items (200 on draft orders) — above that the order fails. A stocking wholesale order in parts, fashion or cosmetics can cross that line routinely.Source: Shopify Help Center — B2B considerations
- Carts are per-device and per-browser. One buyer building an order for a manager to approve — the everyday shape of wholesale buying — has, in Shopify's own community words, “no out-of-the-box solution”. The thread has been open since July 2025.Source: Shopify Community — shared carts across devices
- No native buyer app, no offline catalogue. Shopify's B2B solutions page describes a responsive web storefront; a buyer in a warehouse aisle with no signal is not part of the model.Source: Shopify Plus — B2B solutions page
- Above a negotiable GMV threshold, Plus switches to a variable platform fee — analyses cite ~0.25% of monthly GMV on 3-year terms, capped around $40k/month. The flat fee quietly becomes a share of your growth.Source: Shopify Plus pricing + independent analysis
- Below Plus, active B2B catalogs cap at three — per-customer negotiated pricing at wholesale scale effectively requires the Plus tier.Source: SparkLayer — Shopify B2B on all plans
The two shapes, side by side
| Shopify B2B | RocketX | |
|---|---|---|
| Order size | 500 line items max (200 on drafts) | Built for stocking orders; no published order ceiling on any tier |
| Cart | Per device, per browser | Server-side, shared live across the team, visible to your reps |
| Buyer mobile | Responsive web | Native iOS & Android, catalogue cached offline |
| Pricing shape | $2,300–2,500/mo, then a variable fee above a GMV threshold | Flat monthly fee, published, never a percentage of revenue |
| Your web shop | Is the platform | Keeps running — RocketX goes live beside it |
Where they are the right choice
Choose Shopify if you are primarily a DTC brand with a modest wholesale side, order sizes stay comfortably under the caps, and your buyers order at desks. Those businesses are well served — and are not who RocketX is built for.
The way to settle it is not a comparison page — ours included. It is a 30–45 day pilot against your own catalogue, with measures agreed up front. If the pilot misses them, you walk away owing nothing.
See the flat pricing Business case (PDF)Competitor information verified against the linked sources in August 2026; platforms change, and if anything here has gone stale, tell us and we will correct it. Also compared: Pepperi · Sana Commerce.